Sister channel to MTV, some slogan like Where the Musics at. When first started was true but now is gradually turning into just like MTV playing shows instead of music videos
their slogan is 'stop asking where the music is at'. They used to play a wide variety of music videos, then it turned into nothing but hip hop. heres the progression:
hip hop weekend, then
hip hop week, then
hip hop month
with the same three groups rapping. how lame. I saw 'till death do us part' on mtv and switched it to mtv2, only to see the same episode of till death do us part. I vomited all over my tv.
In the UK it is an alternative music video channel i.e rock and indie. In Germany and central europe it is a 'pop' music video channel and in America it is mainly what is known in the UK as 'black' or 'urban' music.