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templatize

To take something, usually a piece of communication, and create a template out of it that allows one to replace elements of the communication to change the message. For a banner advertisement, for instance, swapping out headlines or images to communicate something else.
"The client really likes these accolades banners you did. Can we 'templatize' them to accommodate other accolades as they come up?"
templatize by clubnobbie May 7, 2010
Related Words

Templative 

Comprised of templates, particularly in a metaphorical sense.
I find that subculture tediously templative; desperately clinging to prefab social masks because they’re terrified of the shrieking void within.
Templative by @carrozo May 23, 2020