by Barnacle Babe October 20, 2013
“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.
by Maverick Marketing April 17, 2009
by Kurstina July 11, 2017