To change sides in a debate, feud or political party. Usually used to refer to real-life events, as opposed to fictional. From the wrestling term "face/heel turn", where a wrestler suddenly becomes a good or bad guy
Ronald Reagan did a Specturn years before Arlen did when he went from Democrat to republican
To convert a movie originally filmed in standard 2-D format to 3-D after the fact in the hopes of garnering more miraculous profits. Becoming more common with the current popularity and success of 3-D films.
The new science fiction movie is being delayed for Three-Deeification. Did they learn nothing from colorization?