a persona or personal composition of ones mediality
shared to others based on the user generated content they share and links they share to commercial content of personal interest.
One may only share sport related user generated content of one's self in form of pictures, video clips, audio clips. Those who view it then have the perception of that person's mediality as a sport fanatic. Media related communication through use of personal media shared in social networking environments creates individualized instances of "mymediality".