Pulling a "frig" is when someone says or does something that is socially akward. The reaction is mostly negative and although the person doing it may not realize, I can assure you that everyone else does. Also see the italian term "babbo" for more information.
Broseph # 1 - Did you see that kid "pulling a frig"
Broseph # 2 - Yeah man, that kid has no idea how to act around people