1). Used in red light boredom situations in which the cheese-master makes the car directly next to it roll down their window like they are asking for directions. But, instead of asking for directions, the cheese-master tells the person in the other car that there is "cheese" on the floor next to their car in order to receive "lullz-on-the-go." The cheese-master can also say that there is cheese on the other car's tires to maximize lullz after repeated use.
2). This process can also be used when walking around in high traffic areas to gain "lullz-on-foot."
Cheese-Master: "excuse me sir, (honk) (honk)....."
Driver of Bait Car: "yes, how may i help you sir?"
Cheese-Master: "yo, you got some cheese on your tires, you might lose traction."
Driver of Bait Car: (head out the window looking at tire)
A). "oh really, thanks sir, the world needs more people like you."
B). "screw you, you're just trying to get me to look down at my car so you can Shadow-smack