A slang word used by people in the tri-cities of Cambridge, Kitchener, and Waterloo to describe the upscale Kitchener estates of Deer Ridge and its residents. The community is marked by large expensive houses, a golf course, and fast cars.
WOW dude! Look at that massive house! Is that a Maserati in the driveway?" Reply: "Yep, welcome to deer rich dude!