A corporation known for it's "fail-a-tude" in releasing titles like the Call of Duty series that the little fanboys buy, knowning it's going to be a piece of garbage that was rushed for release. In retrospect, it means "shit happens".
Dave: Dude, I just shot this guy in the face and I died! I hate this lag on Black Ops!
Fred: That's called Activision, bro. Learn to play.