a business, brand or cultural reference point whose entire existence/ethos typifies the mundanity of life in the suburban middle class
how did we wander into this incredibly middle-class place?? look, i can see a GAP, a Talbots and a Nine West store without even turning my head! and . . . there's no Hermès here, panda. not even a chanel! oh, the horror, the horror!
the moment when a luxury or fashion brand begins an irreparable decline into mass market obscurity and irrelevance.
often precipitated by introducing a lower-level line or announcing a collaboration with a non-prestige brand.
similar to the phrase jump the shark, but goes beyond merely assessing quality & creativity of the product; cultural relevance and loss of respect by the cultural elite are important elements as well. applies exclusively to luxury brands.
the H&M capsule collection was bad enough, but when they heard about the collaboration with UGG, the fashionistas knew Jimmy Choo had jumped the pig.