4 definitions by rational narcissist

Top Definition
a business, brand or cultural reference point whose entire existence/ethos typifies the mundanity of life in the suburban middle class
how did we wander into this incredibly middle-class place?? look, i can see a GAP, a Talbots and a Nine West store without even turning my head! and . . . there's no Hermès here, panda. not even a chanel! oh, the horror, the horror!
by rational narcissist March 10, 2010
the moment when a luxury or fashion brand begins an irreparable decline into mass market obscurity and irrelevance.

often precipitated by introducing a lower-level line or announcing a collaboration with a non-prestige brand.

similar to the phrase jump the shark, but goes beyond merely assessing quality & creativity of the product; cultural relevance and loss of respect by the cultural elite are important elements as well. applies exclusively to luxury brands.
the H&M capsule collection was bad enough, but when they heard about the collaboration with UGG, the fashionistas knew Jimmy Choo had jumped the pig.
by rational narcissist March 15, 2010
any business, brand or cultural reference point whose target audience is typified by members of the suburban middle class
what an incredibly middle classy mall - look, i can see a GAP, a Talbots and a Nine West store without even turning my head! now i remember why i avoid shopping in suburbia . . .
by rational narcissist March 07, 2010
a really big catastrophe or total clusterfuck; can also be used facetiously when someone is overreacting to an event that isn't really a big deal
ugh, I just sat in traffic for 3 hours because they're doing construction in the middle of rush hour. what a pigtastrophe!
by rational narcissist February 24, 2011
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