1. Middle-america's try-to-be-urban cool version of "holla," an endearing solicitation for verbal replies as popularized by the Rocafella clique.
2. Cool urban youth's making fun of the played out "holla" that Middle America has adopted with their unknowing mispronunciation of the slang that was cool approximately 1 1/2 years ago
"Yo Jeb! Stop at the General Store and cop me a Phillie and a 40 ounce bottle of Old E and meet me on the dirt road near our old fishin hole! Hollar!"