Although the term had been used to refer to the East Coast
] for several years previously (as a response to the claim that "the West Coast
] is the best coast"), since 2012 "Beast Coast" has emerged as a way to refer to the new wave of fresh, young, often experimental, underground hip-hop
] artists gaining prominence in New York.
Some of the most notable "Beast Coast" artists are the Pro Era collective (which includes Joey Bada$$), the Underachievers and Flatbush Zombies.