2 definitions by littleblackstar9

Provel® is a blend of cheddar, Swiss, and smoked provolone cheeses, combined into one gooey, creamy, deliciously cheesy experience. It has a low melting point, which allows it to melt without being stringy. It is the signature cheese of St. Louis Style Pizza, which is also thin-crust and cut into squares.

Provel is believed to have originated in 1947 on The Hill, a neighborhood in St. Louis, Missouri, known for its Italian-American heritage. While Provel’s origins are debated, it's theorized it was a convergence of old-world Italian traditions and new-world innovation. Provel is now deeply ingrained into St. Louis' culinary identity, and more than 4 million pounds are consumed each year.

Imo's Foods is the exclusive distributor of Provel, which is now manufactured and trademarked by a subsidiary of Kraft Heinz.
I'm going to order an Imo's Pizza for dinner because I just can't get enough Provel cheese!
by littleblackstar9 November 16, 2022
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In 1964, Ed and Margie Imo opened the first Imo’s Pizza parlor at the corner of Thurman and Shaw in South St. Louis. Since Day One, Provel has been on Imo’s Pizza. Coupled with its signature crispy, thin crust and cut into squares, Imo’s Pizza is regarded as the Authentic St. Louis-Style Pizza, aka "The Square Beyond Compare!"

Imo's Pizza company headquarters is located in downtown St. Louis, and its pizza parlors are independently owned and operated (franchised). Imo’s Pizza has nearly 100 franchise locations across Missouri, Illinois, and Kansas, and stocks retail items in 13 states as of 2022.
You can't visit St. Louis without getting an Imo's Pizza! It's the Square Beyond Compare!
by littleblackstar9 November 16, 2022
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