A term created with intent to subtly pressure society into accepting homosexual behavior. Similar to young peers challenging one another's bravery or "manhood" in attempt to pressure each other to partake in daring activities.
1) "Hey, I understand if you don't want to fight him. If you're scared just say so. Everyone gets scared."
2) "Hey, I understand if you don't want to hang with gays. A lot of people still suffer from homophobia. We all have our fears"