Whenever someone decides to invest more money and/or effort to do the artificial version of something, when the real thing is cheaper.
"Dude, let's drive 30 minutes to Mission Beach, wait in a crowded line and ride fake waves."
"But actual waves are right next door. That's so wavehouse."
"I could go for mexican food. Let's drive to Taco Bell."
"But we can walk across the Mexican border for real mexican food two blocks away. That's so wavehouse."
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