presumably hip, slick and cool
"By revealing his 'secret' to a few fashion-forward people and allowing them do the legwork, he created a textbook viral-marketing campaign."
The Onion, Volume 24 Issue 29 article entitle "Divorced Branding Exec Generates Buzz Before Getting Back Out There"
The Urban Dictionary Mug
One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.
Buy the mug