A reference to that one time that Centre College's football team beat Harvard in the collegiate championships. They have not shut up about it for 90 years, and even today C6H0 has appeared on graffiti, slogans, posters, and water bottles... wait, what?
"Dude, look at this, they have water bottles that say C6H(2)0 on them. Isn't that, like, so clever and stuff?"
"...You have 5 seconds before I punch you in the face."
"w00t! C6H0! We are the champions of football!!"
"Um, guys... isn't this, like, an academic institution or something?"
*gets beat up by jocks*