When you get sunburn on your face from working at or attending Keansburg Amusement Park/Runaway Rapids in Keansburg, NJ. Newbies to the park normally get them.
Person 1: "How was the boardwalk Keansburg?"
Person 2: "Not bad, but my face feels awful."
Person 1: "That's a Keansburg mask for ya', shoulda' brought sunblock."
Person 2: "I didn't think I'd get sunburn on the first day..."