A Canadian whisky (spellt 'Whisky' rather than 'Whiskey' as in the U.S. and Ireland) of quality and affordable price. Like other Canadian-style whiskies, it's smoother than Rye or Scotch, yet not as sweet as Bourbon or Tenessee Whiskey like Jack Daniel's. Smooth enough to enjoy straight and it mixes well.
"Aiyo man want some bourbon on the rocks?"
"Nah, too sweet right now, give me some Canadian or Scotch. Maybe Black Velvet."