1. A feeling of strong embarrasement for and verbal or physical act someone else has preformed.
1-a . Feeling the need to look away from an embarrasing moment on TV.
1-b. The experience you receive when your coworker allways says the wrong thing in an attempt to be funny.
2- Also reffered to as a D.C., so as not to offend the person making the akward comment or statement.
A: Watching Taylor Hicks attempt to kick over a microphone stand on american idol, I shivered as a douche chill washed over me.
B: The feeling received from viewing any of the MTV reality shows.