First used by actor Tom Hiddleston to describe the way his character Loki (in 'The Avengers') gets roughed up by Mark Ruffalo's character The Hulk.
If you just got ruffalized, you just got your ass kicked like shit.
- Which was your favorite Avenger to fight against?
- I'd like to see what you think of the way Loki gets ruffalized.
- What happened to you?
-That guy just ruffalized me out of nowhere!