if you grow up in a small town, and since the number of available women is lower, the standards are also lower in women.
-small town man - "Dude, check out that chick. You should try to get on that."
-city man - "You know she's like a 2 right? Are you drunk, or are you wearing small town goggles?"
-small town man - "I'm from Berlin, Wisconsin."
-city man - "That explains it..."