1 definition by Verboy
To take a conspicuous but essentially useless action ostensibly to support a good cause but actually to show off how much more moral you are than everybody else.
Fred: I see George has changed his profile picture to show his support for refugees.
Barbara: Has he donated money or time? Is he giving English lessons? Is he making a room available?
Fred: No, no, he's just virtue signalling.
Barbara: Has he donated money or time? Is he giving English lessons? Is he making a room available?
Fred: No, no, he's just virtue signalling.
by Verboy December 10, 2015