To refer to someone by their first initial followed by "word", made to seem like a bad word.
Used mockingly to refer to a person when use of that name may cause retribution.
Ex: The J-Word.
Person 1: So, the K-word and I are going to go to the movies...
Person 2: I see you're playing the initial game, your parents still don't like kevin?
Person 1: nah.