Chain-post: noun, verb A type of status update common to social networking sites that are typically intended to raise awareness of a specific cause or societal ill. Chain-posts ask the reader to copy the message and use it as their own status update so that others will read it and hopefully do the same to spread the message. Chain-posts are very similar in function to the once popular chain email with the difference that chain-posts seldom promise money for compliance and rely instead upon social pressure. Chain-posts, regardless of subject, almost always share the following traits: a request to leave the status message in place for 1 hour, mention that the poster knows which of their friends will show their support by reposting the message, and begin and end with heart and star shaped emoticons.
I read your chain-post about feline AIDS and reposted it right away, I had no idea it was so deadly. Does anyone chain-post more than Chad?
Any act of deception preformed by an individual or group with the intent of concealing beliefs, attitudes, wealth, position or situations which their peer group, local community or society at large may find objectionable.
Societal camouflage would describe a family of athiests that send their children to Catholic school to avoid being stigmatized by their neighbors. Ex. Eric is gay, but is married to a woman so that his conservative employers will accpet him.