To conjure the thought of one thing that reminds you of another. Which creates an ongoing process either to eventually return to the thought at hand or move onto something completely different.
Thinking that your thirsty, leading to what you want, to what brand, to what brand you like better, leading to another brand of something completely different such as clothes, than what brand you like, leading to you want to shop, than thinking of money that you dont have, leading to you need a job, etc etc
when i wanted to shop, chain-thinking went into effect and i forgot i had no money and needed a job.
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