1 definition by Team_BBC

When something unimportant is ovrhyped by the media until it reaches the mainstream, even though it adds nothing of value. Named after everyone and their mother decided to start using Twitter.
I am so sick of seeing MTV showing Kings of Leon music videos. They're such a mediocre band. Clearly, they're beneficiaries of The Twitter Effect.
by Team_BBC June 15, 2009

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