To make a movie based on a TV show, largely due to the impressive number of enthustiastic fans.
Derived from the noun Browncoat (fans of the TV series "Firefly") and refers to the tremendous fan support and DVD sales that led to the film-version "Serenity."
(studio executive) "Arrested Development DVDs are flying off the shelf, and these postcards and emails from fans just keep pouring in. I say it's time we browncoat it."
"Due to Sex and the City's large, vocal fanbase, it was browncoated almost immediately after the show ended on HBO."
"If they cancel The Middleman, there will be such an outcry from fans that the studio may see the potential to browncoat it."
"How come Walker, Texas Ranger never got browncoated? Are Chuck Norris fans lazy?"