A reference to Vesper Arcade's Canada Cup fighting game tournament stream.
You could pay 8.95 to get the HD quality options of the stream and remove ads.
Those who didn't pay literally got ads in between every single match, and since ads aren't timed with the video in the stream and shown in real time, they would play before people saw the matches end. Then, the stream ran into an insane amount of lag, making the HD options and anything above 240p virtually unwatchable.
Even after all of that, Vesper Arcade still played twitch.tv promotions and whored sponsors through the stream video, completely screwing over everyone who paid 8.95 for nothing when everyone pretty much downloaded adblock
to get past all the bullshit.
8.95 now usually is used as a replacement word for an ad in FGC