Bracketology is an example of adding the suffix 'ology' to a trivial task to make it sound scientific or difficult. Usage skyrockets during the month of March when any idiot with cable thinks they know everything about college basketball. At least until the boss' 13 year old daughter wins the office pool by picking the teams with the best looking jerseys. Anybody else is just kidding themselves.
Also see words that add 'Engineering' and 'Science' to likewise trivial tasks.
I am a bracketologist! I am a master in the art of bracketology! hurr!