These are typically 24 year old yuppie wannabees straight out of college. It takes about 18 months to get them to the point where they can actually do something constructive for the company. Once this happens, they get a stupid title with the word "worldwide director" or something, and from this point on will not put their hands on anything tangible, like a product.
"Man, that Jeremy is an egghead. We finally get him to the point where he can walk without hand-holding and he gets a position with the armchair engineers."