Stuff/Shit We All Get - Relating to the trade show convention industry, where exhibitors hand out "free stuff" to visitors. Most of the time these items are purely promotional materials, and are fairly worthless. ie. pencils, mugs, and mouse pads.
SWAG always has the company name, logo, slogan, product, service, and contact information clearly printed somewhere on the item/s.
Some convention goers have made a hobby of collecting as much swag as possible, and compete with others at the show.
- "The online gaming booth is handing out swag demo disks."
- "That beats my swag bag of stationary!"