Molly Obsessive Disorder
In February 2010 a live camera feed of barn owl was set up in San Marcos, CA by Carlos Royal. The views went from 10 people to over 4 million within a month. Viewers watched the laying of six eggs of the female owl named "Molly" and the hatching of the owlets; viewers could not stop watching to work, eat, sleep, etc. and therefore had "Molly Obsessive Disorder" MOD.