Clothing company with close connections to the skateboarding, surfing, and snowboarding lifestyles.
Known for its expensive t-shirts which are made of thin cotton and depict artistic and obscure designs.
The company's name is pronounced "ru-kah", as its main logo is the word RUCA spelled with a Roman "V" in place of the "U". It is frequently misread and mispronounced as an acronym "R V C A".
A: Damn dude look at that RVCA shirt.
B: Nice shirt, but you're pronouncing it incorrectly, stupid.
November 25, 2006