Can be used to define when the popularity of a product or service gains momentum to another product due to the hype being switched over.
John: I'm using myspace right now it's the best.
Joe: No, you should use facebook because everyone is using that now.
John: Since everyone is using that I guess I will switch over then.
If people switch from Call of Duty to Battlefield 3 there is a popularity swing because all of their friends are playing that one game.
The Urban Dictionary Mug
One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.
Buy the mug