Pornographic film industry employee who is responsible for keeping male performers aroused (usually via oral sex) between takes during a shoot.
Dammit, the lighting's all wrong, we gotta change it. This will only be a couple minutes; have the fluffer work on Jeff to keep him ready.
East Bay punk rock variant of hella
. First 'literary' usage documented: lyrics to 'At Gilman Street' by the Mr. T Experience, ca. 1988. (See below)
"And if the band is helluv rad
Tim will start to bounce his head
The kids will jump up on the stage
And knock the microphone in your face"