visual kei is a vaguely defined sub-genre of visual kei
(a type of Japanese music). Instead of elaborate costumes, the bands wear
clothing "off the rack" and have simple, natural makeup. It is what people
tend to think of when they think of mainstream or major visual kei, but it is very different from typical
visual kei. The most important
aspect of the music is the melody. The style pretty much died around
the year 2000, when visual went back to having an independent focus. Sometimes shortened to "Sofubi."
Bands include Siam Shade, Glay, Sophia, Janne Da Arc. Contrasts with kote kei
Calling "soft visual kei" bands a form of "visual kei" seems to be a marketing move more than anything; they don't have
the same dark focus or elaborate costumes of other bands.