This is a reference to the movie review of "Double Team" by the Nostalgia Critic, where Coca Cola was used as a gratuitous product placement to save the protagonists from a large explosion. It is used to signify when product placement is used to help the protagonist in a sticky situation.
The use of "Head and Shoulders" shampoo in the movie "Evolution" was a blatant Frying the Coke moment.
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