1. A word that is often abused by pseudo-intellectuals.
2. Used to arrogantly display one's own pretentious tendencies by criticizing masterly works or people (e.g. art-rock bands--see. Radiohead)
3. Evokes strong evidence of hypocrisy in one's nature.
4. A word that, once applied, unfairly destroys geniuses and their works with one swift and cheap movement of affectation.
I am not pretentious and I make no claims to a position of merit, and therefore I don't demand that you agree with me.