1 definition by Kean Horowitz
A sales or bidding process where the natural tendency for multiple people to "pile on," express their opinions, and interject creates inherent instability and increases the probability of overreaction and/or loss.
"The Financial System bidding process has become a Goat Rodeo...with 10 Partners all trying to ride the goat."
by Kean Horowitz December 20, 2003