A movement which is designed to fight the growing motion for "political correctness" in the world, America in particular.
Fred: "Hey Al, why don't you go ask that black guy if he could give us a hand."
Al: "He's not black. He's African-American."
Fred: "Dude, fuck you. I can call him black without being racist. Besides, "African-American" has too many syllables to ever really catch on.
(Fred is an advocate for the Antipussification movement)