Any media (movies, music, art, advertisements and etc) obviously made by middle-aged businessmen to pull in money from "hipsters" or "indie kids"
Adam: Hey did you see 500 days of summer yet, Its an indie flick so you know it will properly and realistically tell a story that a teenager like me can relate to!
Chris: No, its gotten so much media coverage and funding from Hollywood executives and is being produced by fox. Not really an indie film. Its just made to look like that to make money off of hipster kids like you. Total indiebait.