Sub standard music + hype + fashion/fad = Indie
The music is repetitive, simple and stolen from the past.
The fans think it's the best music of all time, not knowing that the above is true.
And of course, there are tonnes of the fans because who in being 'individual', are all the same.
Indie Kid "I luv the Kooks, they're so original!11
No-one has EVER done guitar-based pop about girls before!!
Indie music is breaking all trends!"
Someone with more than one braincell "It IS a trend, you feckless tit"