When a restaurant with plenty of parking puts orange cones in all the parking spots and forces you to use their valet services. The customer has to wait an hour in the cold, rain, or heat for the valet to get their car which is parked less than 5 feet away from the door in an otherwise empty lot. The car is returned with the seat, radio and air settings all screwed up. The customer has the privilege for paying and/or tipping for this "service".
Usually offered by pretentious restaurants with large parking lots who care more about their image than the convenience of their customers.
You: Let's go to that new restaurant that just opened up!
Her: No- they have forced valet. Screw them!