This rule applies to people who are clingy to their significant other, and posts their "true love" on their websites. This rule takes them from "cute" and "tolerable" to "straight up annoying" and should be ignored.
normal friend: Oh, i love to have butter on my toast.
rule 0 person: OMGZZZ! (insert name here) loveezzz buttter. oh i miss him so much. i love my babyyyyyyy.