A word used to belittle someone who isn't in fact, 'simple', usually by people who fit the adjective themselves.
Person superior in intelligence, culture and wit: You really are a pointless, thick, ugly piece of scum. Why don't you leave me alone, you bullying scumbag.
Charv: Sorry that you are simple, like (but spoken in a coarse manner).
Ironic for the charv to call someone simple considering their lifestyles(binge drinking, generally yobbery and scum-baggery).
Reference: Kirkley Hall Agriculture College, Northumberland.