The act of changing your response to comply with the response of your peers on a certain subject because you have no real response of your own or want to fit in.
Derived from the "Cheese Experiment" conducted by Dr. Professor Jon and PFC Mr. Dr. Professor Brandon The 3rd Esquire
Jon: Hey Gavin what is your favorite type of cheese
Gavin: Swiss Cheese
Lukas: I like Cheddar Cheese best
Gavin: Never mind I like cheddar better
Jon: can you say the cheese effect?
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