2 definitions by Daemon Alard
by Daemon Alard July 25, 2008
An act that is normally overlooked when committed by the average person, but causes an uproar due to celebrity status. Often this results in the cancellation of a monetary contract due to the bad publicity and the company's attempt to distance itself from the event.
After pictures of Michael Phelps smoking a bong circulated the internet, Kellog Co. chose not to renew their sponsorship contract with Phelps, citing that Phelp's behavior was not consistent with their corporate image - his failure to meet his responsorbility cost him dearly.
by Daemon Alard September 3, 2009