It means exactly what it sounds like it means. When Steve says or does something, the very nature of reality is altered.
Steve says that Safari is the best web browser out there? It is.
Steve says that the iPhone gives you the "true internet"? It does.
Steve suggests that you need a bigger brighter screen to watch video on your Nano? You do.
Steve informs you that the ability to create ringtones from music you already own for an additional $.99 is a good deal? It is.
These are not the droids you're looking for.
$599 is a completely reasonable price for a sexy cell phone.
Wait! Now $399 is a completely reasonable price for a sexy cell phone.
You need a new iPod.
The reality distortion field was in full effect at Apple's keynote today.