Aldi's biggest rival.
Alway having huge price wars between each other, and has taken this so seriously that you can now buy a five-course meal for less money than the carrier bag that you are going to put it in.
Lidl is a joke so you have to return the favour. You could loot this shop, by running in with half a dozen water pistols and a bag paper snaps. Walking out the door, you realise that you have been ripped off, the water from the water pistols costing more than the stuff you just nicked.
In Short: A CHEAP JOKE OF A SUPERMARKET.
Mark: That Hobo on the street corner bought the local Lidl.
Bob: How did he manage that?
Mark: Some bloke give him a fiver to get himself some lunch.